"It's the same old tissue, honey, it does not make a difference, ok? It's still going to work the same way", my exasperated spouse hissed into my ear as I grabbed cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I in fact composed 'designer tissue'. So, yes, for a graphic designer and writer who understands everything about the kind of effort one puts into packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with good copy and fab color combo'. Hey, I am still a customer, bear in mind that. I am entitled to fall for great product packaging, I have a dominating right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and after that they have the 'kids' product packaging. I got 4 of each style packages and made a run for the counter with them with my yelling kids and exasperated partner pursuing me in sluggish movement. It was absolutely a 'die-hard' moment. You know, when the hero is running away from a bunch of wild bad males with maker guns, and they're contending your feet or something ... and there's an explosion behind you ... and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I liked the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for referral' clear folder. I do not keep a lot of stuff in there since I am quite selective about the styles that I like, but these packaging designs made the cut.
You see, this is the example that takes place when click here you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest a lot money on the product packaging?" Perhaps you're also believing that the cash must go towards establishing better quality here products ... for faster shipment choices ... or perhaps the cash must go towards spending potential clients to pricey suppers in Italian dining establishments. It's your call, truly.
However this is what I need to inform you, as a graphic designer and consumer. The more effort you put into designing your packaging, more customers will take an appearance and stop at your packaging or what's inside the packaging. Now, does it make good sense for me to say now that when they stop and take notification of your product packaging, your opportunity of getting them to buy your product increases? Precisely.
And without an electrifying product packaging, consumers are going to stroll past the heaps and stacks of other rival products ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great foam packaging.
Think about it!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I liked the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for referral' clear folder. I here don't keep a lot of things in there since I am quite selective about the styles that I like, but these product packaging designs made the cut. The more effort you put into developing your product packaging, more clients will stop and take an appearance at your product packaging or what's inside the design packaging food.