"It's the very same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the exact same method", my exasperated husband hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I actually composed 'designer tissue'. So, yes, for a graphic designer and writer who knows everything about the kind of effort one takes into packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with good copy and fab color combo'. Hey, I am still a customer, remember that. I am entitled to fall for nice packaging, I have a dominating right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. I got 4 of each design bundles and made a run for the counter with them with my shouting kids and exasperated husband running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging designs on them. If I didn't like the packaging creates so much, I would find it funny enough. I am dead major. I enjoyed the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'must keep for reference' clear folder. I do not keep a great deal of stuff in there since I am pretty selective about the styles that I like, however these product packaging styles made the cut. They certainly did.
You check here see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much money on the product packaging?" Perhaps you're likewise thinking that the loan needs to go towards developing much better quality products ... for faster delivery alternatives ... or possibly the cash should go towards spending prospective customers to expensive dinners in Italian dining establishments. It's your call, really.
However this is what I have to inform you, as a graphic designer and consumer. The more effort you take into designing your product packaging, more customers will stop and have a look at your packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they stop and take notification of your packaging, your possibility of getting them to buy your item boosts? Precisely.
You see, the function of packaging is to grab the consumer's attention. And without an electrifying product packaging, consumers are going to stroll past the loads and heaps of other competitor products ... and yours ... without even understanding you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great packaging. You've won the very first round once they take a look and stop.
Think of it!
They have the 'nature enthusiast' product packaging, the 'fruity' product more info packaging, the 'female on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I loved packaging machines the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'needs to keep for reference' clear folder. I don't keep a lot of things in there since I am pretty selective about the styles that I like, but these product packaging styles made the cut. The more effort you put into designing your product packaging, more consumers will stop and take an appearance at your product packaging or what's inside the innovative packaging machines.